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Thomson Financial, an operating unit of The Thomson Corporation, and provider of information and technology solutions to the worldwide financial community, has announced InSite, an offering that extends corporate visibility by creating Investor Relations (IR) microsites on Yahoo! Finance, a financial information destination for investors. InSite provides investor relations information to more than eight million Yahoo! Finance monthly users. This provides IROs the ability to drive traffic directly to IR content that they manage, as well as directly to their company's corporate Web site, meaning that the search for investor relations information for their company begins and ends with InSite content. InSite offers: a full solution enabling companies to communicate directly with shareholders, potential shareholders, and media, the ability to combat misinformation, control of corporate message and self-authoring capabilities, and leverage of the Corporate IR site efforts by extending the reach to the Yahoo! Finance audience. In addition, subscribers can use the Sponsored News feature, which enables companies to speak directly to prospects, shareholders, clients, and the press. Sponsored News is a paid area, located within the Yahoo! Finance quote result and company news headline pages, that allows companies to communicate key news stories and product announcements directly to their target audience.
Source: EContent Magazine
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